In September this year we were invited to speak at the latest EuroCham Business Luncheon, on the theme “How to Leverage Market Research and Build Your Brand with Impact”.

On behalf of red brand builders, Chris Elkin, our Managing Director, presented the topic of “Brand Building in Vietnam”.

Talking about the changing consumer landscape and how this impacts the way in which brands should react and attract customers, Chris shared three unique case studies, each providing a different insight into brand building with impact.

-  The Crescent – Phu My Hung Corporation
-  Apollo English – Brand Repositioning
-  Sun & Earth – Repositioning & Packaging

As co-sponsors of the event with Synovate Business Consulting, we had the pleasure of speaking alongside Mr Colin Kinghorn, Country Head of Synovate Business Consulting.