For some time now we’ve seen that social media has been a hot topic in Vietnam.
Businesses have been empowered to engage their brand’s audience in ways that create a richer brand experience and consumers have been empowered to interact and speak directly to the brands they love.
In May this year, Social Media was the topic of discussion at the latest BBGV Hanoi event, “Brand Building the Social Media Way”.
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Having always used our personality driven approach to brand building with impact, we were pleased to be able to illustrate how digital can strengthen traditional marketing strategies.
As a channel, digital is the most emotional, and creating an emotional connection with your brand’s audience is vital to its success.
Speaking alongside Steve Jackson, Marketing Head of the British Council, was red’s own Chris Elkin, Managing Director, and Adie Hart, Brand Strategy Consultant.
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