HO CHI MINH CITY – Electrolux has appointed red brand builders as agency-of-record to service its branding and marketing programmes in Vietnam.
The appointment followed a pitch process involving several undisclosed MNC agencies.
Chris Elkin, MD of red, said: “We believe the Electrolux team saw great strength in our understanding of the local market and creative skills. We look forward to a long-term partnership.”

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