X-Men, one of Vietnam’s leading brands, recently launched a new shower gel packaging design for the well-known X-Men brand with the strong support of red | Brand Builders. red worked closely with ICP to develop a new packaging design that captured the young, dynamic nature of the X-Men brand’s target audience.

Akhil Malhotra, red’s Client Representative Director, said, “We worked very closely with ICP to develop a strong, consistent packaging design identity for the X-Men brand before, and it’s great to continue our work with a partner who is building a brand with such a focused approach. It’s been a great partnership, and we look forward to continuing our relationship with ICP. ”

red | Brand Builders has a proven track record of developing successful product packaging re-launches and supporting campaigns with packaging clients including Vinamilk, International Consumer Products (ICP) and Unilever regionally.