In partnership with Vinamilk, red brand builders have successfully developed the brand packaging for Vinamilk’s new ADM+ Nutritional UHT milk product.

The new Vinamilk product targets mother’s who wish to give their children extra nutrition to help them to realise their full height potential.

Building on the success of Vinamilk’s hero “100% Fresh Milk” range, the new product offers the added benefit of a specially researched and developed ADCa+ formula that helps Vietnamese children to maximiuse their height development.

Chris Elkin, Managing Director of red brand builders commented, “Vinamilk and red continue to enjoy a long and successful partnership together. The red team developed a brand packaging solution that considers both the mother and child target audiences, appealing to both through focused branding, messaging and cute visual illustrations. We’re confident this latest brand building creative will ensure that Vinamilk continue to stand out on the shelf and deliver their brand promise to “Keep growing Vietnam”.