HO CHI MINH CITY – Foster’s Beer is going all out to resurrect the Australian lager’s fortunes in Vietnam.
To this end, it secured the services of red Brand Builders which developed a long-term print campaign for the brand.
Foster’s is distributed by Vietnam Brewery Limited, the local arm of Asia-Pacific Breweries, which acquired brewing rights for the brand in a US$105 million deal when Foster’s Group called time on production in Asia in 2006…
