Hot off the press, FTA Research have just shared an illuminating piece of research into how Vietnamese shoppers use the internet to buy; including what they buy, where they buy it and why…

To us, one of the most interesting insights is how influential ‘links from social networks’ is on encouraging online shopping choices – second only to “recommendations from relatives/ friends/ colleagues”.

This insight underlines how critical it is for brand marketers to consider their social media marketing strategy as an integrated part of their overall marketing mix.

The research also highlights that woman love to buy fashionable products online (i.e. clothing, bags, glasses…), while men usually purchase electronics products and appliances –  so, not much difference from the real world then!

The report also looks a the use of purchasing with vouchers or Groupon to stimulate and compliment sales promotions.

A big thanks to FTA Research for sharing. Enjoy the read!

Download the FTA Research Report “Customer Behavior Insights on Online Shopping and Groupon” here.

The Report Transcript:
-  Purpose of using the Internet
-  The source of information of awareness and purchasing on online shopping
-  The level of satisfaction about online shopping
-  The level of satisfaction & dissatisfaction about online shopping
-  Target Potential consumers