Epinion Marketing Research, Vietnam, recently took a fresh look at Vietnamese consumers’ ‘outlook, values and lifestyle’ and their attitude towards certain brands in these more challenging economic times.

The survey gives some interesting and sometimes humorous insights into what Vietnamese people think, feel and aspire too…  for example…

What technology brands are the most popular?

Which celebrity would you most like to meet?

If you got $3,000 tomorrow, how would you spend it?

Perhaps the most interesting insights shared though are those on how the current, slow economy will impact consumer behavior…

The survey took place in mid-October 2011 and utilized an online panel.

Thank you from the red team to Epinion for sharing.

Download a PDF of the E-Pinion here:   red.tm/knowledge/EPINION-Consumers-Survey-Oct14,2011.pdf

To connect with Epinion visit:  http://epinion.asia