Lennart Schaberg

Creative Director

A 10 year advertising and design veteran, Lennart has worked in a senior role on a variety of campaigns and branding exercises for Fortune 500 Blue Chip brands like Unilever, Nestle, IBM, BMW, BP and Bayer. He focuses heavily on creative thinking in his advertising and design concepts while working together with his multi-national team in red Ho Chi Minh Office in Vietnam. He works closely with the strategy and senior client account team to uncover valuable key consumer insights and brand differentiators.

He says: "Market knowledge and consumer insights are the foundation and trigger of any great campaign developed -not only in Vietnam- but anywhere else."
This approach ultimately benefits the brands and shows direct results as recently the marketing and branding campaign for Vietnam's retail super brand -The Crescent Mall- was awarded "Best Property Marketing" by Bloomberg International. In his free time he can be found in any good restaurant in town enjoying the culinary delights of Asia and abroad.