Opportunity

Aeroplane Jelly is one of Australia's most loved brands, with over 70% market share in the Jelly Category but the brand needed to feel younger, healthier and attractive to new mums and their kids.

Result

red created an enduring master brand and identity for Aeroplane, enabling the brand to simplify, feel younger and increase impact, by combining diverse packaging and brand designs across several ranges, into a single consistent and instantly recognisable logotype. The connection mums and kids felt for the brand ensured the brand lived up to it's tagline "I like Aeroplane Jelly."