Opportunity

British University Vietnam, the first university in Vietnam to offer British higher education and qualifications through a University based in Vietnam, wanted to launch their brand and raise awareness of their uniquely "British" product offering, being the first to offer 'the only true UK Degree available in Vietnam'

Result

red developed an advertising campaign that uniquely positioned BUV as "the only University to offer prestigious British degrees" to youth studying in Vietnam. A youthful, lively and distinctive key advertising visual supported the advertising campaign by incorporating BUV branding, British iconography and aspirational imagery of BUV graduates. A strong advertising call to action and sales promotion mechanic was developed to encourage immediate response and to encourage the audience to visit the BUV website.