Opportunity

To reposition and relaunch Ecopark, the largest eco-urban township in Northern Vietnam.

Result

red rebranded Ecopark as 'the city of green and blue' through the development of a new brand logo, new typography, fresh colour palette, image library and style guide. Eco Park now appeals to all Hanoian's seeking a lifestyle in harmony with nature, within a short distance of the Hanoi CBD.