Opportunity

To brand and launch a new township in Danang, developed by the Gami Group. The township, called Ecoria, offers residents a totally new standard of living in harmony with nature, next to Vietnam's 3rd largest city.

Result

red launched the brand, including development of the brand strategy and all supporting advertising and marketing collateral. The new branding leverages the ‘green lifestyle’ of the development and focuses on building an emotional connection with the audience through fresh imagery and a contemporary and distinctive graphic language.