Opportunity

Francia Cosmetics has been recognised as a leading nail polish manufacturer in Vietnam. Under their Melia brand they have been selling nail products to international markets in Australia, America, Eastern Europe and the Middle East. With greater international marketing ambitions, the opportunity was recognized by FC to upgrade their Melia brand image, offering much more than nail varnish…

Result

red worked in close partnership with the FC team to position Melia as the master brand for a leading range of beauty products for hair, face, body and nails. red developed the brand positioning strategy and all brand expressions including brand logo, brand identity system, guidelines, brand slogan, packaging design, advertising communications, in-store point-of-sales materials, brochures, website and digital marketing, bringing a whole new 'beautiful world' within reach across Vietnam and beyond.