Opportunity

To reposition and build Vietnam's leading English Language School, ILA, as a premium, international standard, highly desirable school to learn English for Vietnamese youth and young professionals.

Result

red decisively repositioned and energised the ILA brand as the English language school to receive an "education for life" through the development of a new brand communications framework, brand logo design, tagline, identity system, signage and full through-the-line print advertising and outdoor advertising, website re-design, search engine optimisation and digital communications.

read more about red's brand re-positioning for ILA on our news blog