KOTO
Stronger Together
Opportunity
To give-back and support KOTO's annual graduation ceremony. (Know One, Teach One) is a non-profit hospitality training organisation that has trained in excess of 300 street and disadvantaged Vietnamese youth in Hanoi over the past 10 years.
Result
red developed a "Stronger TOgether".... event and advertising campaign theme to celebrate and recognise the trainees achievements and to say thank you to all of KOTO's team, supporters and sponsors… tears of happiness flowed. Mr Jimmy Pham, KOTO's Founder, praised the pro bono work of red, "This is the second year that red Brand Builders has helped us to make graduation such a wonderful event, and again they have captured and articulated the feeling of our organisation so well. The concept of growing stronger is exactly what we wanted this graduation to be about, and red has enabled us to communicate this."