Opportunity

Working with Simplot Australia, red needed to bring new life to Leggo's - Australia's favourite tomato paste.

Result

red developed a masterbrand strategy for Leggo's with one brand personality for the entire portfolio, while still allowing each range to tell it's own story.

red delivered a new logo and identity for Leggo's, featuring unique typography and a whole new take on how the brand relates to the humble tomato. This change has been embraced by a new generation of Leggo's consumers - significantly boosting brand connection and sales.