Opportunity

McCORMICK Foods are a leader in the recipe base section of every supermarket in Australia since 1966. McCORMICK Foods were looking for ways to expand their product range and market share, and so developed an innovative 'cooking with appliances' strategy, to appeal to customers into cooking with Slow Cookers and Rice Cookers.

Result

red developed a range of new variants, new branding and new packaging designs. McCORMICK Foods's look set to continue their success for many years to come bringing their 'passion for flavour' to spice up everyone's everyday veggies. These highly successful launches set new category standards in recipe bases.