Opportunity

To brand and launch Vietnam's largest shopping mall - appealing to a broad range of Vietnamese consumers in an increasingly competitive retail landscape

Result

red delivered a highly differentiated brand strategy, brand naming, slogan, brand identity design, communications, marketing and advertising solution that strongly leveraged the sheer boldness and breadth of the new shopping mall offering - positioning the mall as the destination in Hanoi where people of all ages can "immerse themselves in a world of shopping, leisure and entertainment." Upon opening, the brand was extremeley well received amongst retailers and shopper alike.