Opportunity

To drive trial and raise awareness of Smirnoff's' historic relationship as Jame's Bond's preferred 'shaken, not stirred' brand of vodka.

Result

red created a fast-paced music, dance and stunt performance in premium bars, whereby a James Bond look-alike protected his bond girls from evil baddies, then rewarded himself and his audience with a drink of Smirnoff Vodka and Martini. Social network sites were used to drive event attendance.