Opportunity

SPC is one of Australia's favourite brands, spanning diverse categories from baked beans and spaghetti to fruit and snacks. SPC makes good food fun for the whole family, and an opportunity existed to demonstrate that.

Result

red developed a new positioning strategy for the SPC range by establishing one brand personality, one brand identity for the entire portfolio, while allowing each range to tell it's own story.

The new look is stylish, contemporary and fun, breaking category paradigms in a great way. Aunique combination of colours, imagery and typography to communicate all that goodness and fun.