Opportunity

red reinvigorate Sun and Earth brand positioning and pakaging to enhance its on-shelf visibility and to reflect the core values of the brand, an American company specializing in environmentally-friendly cleaning products. This was an international competition sponsored by Packaging Magazine, a global trade publication specializing in packaging design. red was the only company based outside the U.S. invited to participate in the proposal.

Result

red repositioned and redeveloped brand logo, identity and packaging to focus clearly on the inherent strength of the brand proposition. New brand identity and packaging was created to reflect the environmentally-friendly nature of the product and to strengthen the emotional connection with target audience who were questioning the role of chemicals in their everyday lives.