Phu My Hung Corporation
The Crescent
"A different world"
Opportunity
To create a mixed-use retail, entertainment, dining, residential and commercial 'destination' in the heart of Phu My Hung - Saigon's new city centre.
Result
The Crescent is a unique, mixed-use residential, commercial, retail and office space complex upon a crescent of water in the City Center of Phu My Hung, Saigon. red developed the brand positioning, brand naming, brand logo, identity design and all B2B communications to attract retail tenants, including the leasing brochures, advertising, stationary, flyers, hoarding, marketing booth design, website design the-crescent.com to cater to multiple-target audience requirements. The website includes a 3D fly-through brochure downloads, registration CRM capability.