Opportunity

The biggest coffee brand in Vietnam, Trung Nguyen, was facing competition from International brands and needed to lift its on pack communication, Packaging Design and Branding to World Class standards, while at the same time bringing the existing customer base with the brand.

Result

red designed a full range of Trung Nguyen Packaging and an evolution of the Trung Nguyen Corporate Identity that successfully allowed the brand to retain market leadership in the face of intense competition.