Opportunity

The biggest consumer promotion in Vietnam each year, is conducted by OMO, one of Vietnam's most loved brands. OMO is a global brand but the Tet occasion is uniquely and very emotionally Vietnamese, so the challenge is to present Promotional information through Packaging Design and Point of Sale Material in a way that connects both emotionally and culturally with Vietnam, while still driving sales.

Result

For 5 years running red delivered winning Packaging Design and Key Visuals for OMO Tet, with both cultural resonance and sales focus – building the brands' emotional bond with Vietnamese consumers and helping deliver the biggest sales result of each of those years.