Opportunity

Unilever Vietnam wanted to leverage the brand equity of the Sunlight brand, best known for its dishwashing liquid, into building up the floor cleaner brand, a product exclusive to Vietnam and Indonesia.

Result

red overhauled the entire range of products and developed a new Brand Logo, Identity, Communication Hierarchy, and packaging design for the brand, giving it a much more modern, appealing look that clearly communicated the product's benefits and key message. Sales volume rose throughout VIetnam, Indonesia, Malaysia and other Asian markets where the brand is distributed.

read more about Sunlight brand identity and packaging design on our news blog