Opportunity

To brand a world-class, 34-storey, luxury apartment complex set within the World Trade Center Da Nang, Central Vietnam.

Result

red created the 'Azura' brand name to subtly communicate the blue of the ocean views. We then developed the brand identity and supporting traditional print and outdoor advertising, hoarding, billboard, website design, digital marketing, search engine optimisation and mobile communications to reflect the different and inspiring lifestyle possible in the ever-evolving and dynamic City of Da Nang.

read more about The Azura brand naming, brand identity and communications on our news blog