Opportunity

To brand VinaLiving's premiere development - Danang Beach Resort, as the ocean-front lifestyle destination in Vietnam, to rival neighboring resorts across South East Asia, including Bali, Phuket and Langkawi.

Result

red positioned the Danang Beach Resort as the most luxurious and aspirational lifestyle available in Vietnam, through the creation of an 'umbrella brand' logo and brand identity system that fully captures the visual elements of both local scenery and architectural influences. red sub-sequently developed a range of sub-brands for a range of ocean front and golf resort product offerings. The new brand has become a solid 'reason to believe' for all of the brands developed within this exclusive complex - winning "Regional Winner – Best Golf Development" project in the Asia Pacific region at the Bloomberg International Property Marketing Awards.

read more about Danang Beach Resort Brand Identity and Marketing on our news blog