Opportunity

To create and launch a new branded real estate township in Nha Trang in partnership with long standing partner, VinaCapital.

Result

The township, called My Gia, offers residents a totally new standard of living 'between the river, the mountains and the sea'. Working with developer VinaCapital Real Estate, red created and launched the brand, including development of the brand strategy, brand naming, logo & brand identity and all supporting advertising, brochure, sales house, hoarding, marketing collaterals and launch event activities – with sales results way above expectations.

read more about My Gia brand creation and marketing on our news blog