Opportunity

To position and launch VinaLiving's 'Norman Estates at Danang Beach Resort', a luxury villa resort development created in conjunction with Greg Norman's Southern Cross Developments, targeting customers who want the very best.

Result

The red team collaborated closely with the client teams to create a luxury brand positioning and all supporting advertising, marketing brochure, billboard, hoarding, sales villa and digital communications, inspired both by the Greg Norman lifestyle and the unique design, amenities, construction quality and ocean-front/golf course location. The new brand can stand alongside the world's finest residential resort offerings, in a league with brands to be found in Bali or Phuket - sales speed results far exceed expectations exceeded expectations.

read more about Norman Estates brand launch on our news blog