Opportunity

In partnership with VinaCapital, red were tasked to create a mixed-use retail, entertainment, dining and commercial 'destination' brand in Hanoi's strategic new city centre.

Result

Developed by Vietnam's leading Real Estate & Retail investor, VinaCapital, T Square, is destined to become a unique, mixed-use residential, commercial and retail space complex in the ever evolving new city centre of Hanoi, Vietnam. red developed the brand positioning, brand logo, identity design and all B2B communications to attract retail tenants, including the leasing brochures, advertising, stationary, flyers and hoarding to cater to multiple-target audience requirements.