Opportunity

To brand and market a world-class, luxury condominium complex - set within the award-winning, Danang Beach Resort in Central Vietnam.

Result

red created the brand name 'The Cham' and developed a brand logo, brand identity and brand communications to fuse the charms of the local 'Cham' culture with contemporary, luxurious, condominium, ocean-front living. Communications developed included real estate brochures, print advertising, billboard advertising and on-site signage to name a few. The new brand has become a solid 'reason to believe' for all of the brands developed within this exclusive complex - winning "Regional Winner – Best Golf Development" project in the Asia Pacific region at the Bloomberg International Property Marketing Awards. Visit the website designed by red.

read more about Danang Beach Resort Brand Identity and Marketing on our news blog