Vinamilk
Vinamilk For Kids
"Helping Vietnam to grow"
Opportunity
To create and launch Vinamilk's ADM+ Nutritional Milk packaging design for young Vietnamese, targeting mothers who wish to give their children extra nutrition to help them realise their full height potential.
Result
red developed a brand packaging design that considers both the mother and child target audiences, appealing to both through highly focused branding, messaging and cute visual packaging design illustrations to ensure Vinamilk continue to stand out on the shelf from their competition and deliver their brand promise to "Keep growing Vietnam". Sales results far exceeded all client projections.