Vinamilk
Vinamilk 100% Pasteurized
Opportunity
The biggest dairy brand in Vietnam, Vinamilk wanted to upgrade and leverage the success of their "Vinamilk 100% Fresh Milk" brand range with the launch of a new, locally sourced, premium, fresh pasteurized cow milk product.
Result
red created a premium, unified packaging design concept that both extended the Vinamilk 100% Fresh Milk range to the new pasteurized milk product, while clearly communicating the "pure and nutritional" benefits of fresh, pasteurized milk to Vietnam's increasingly health-conscious mums and their families. The new packaging design and product was so popular the first two weeks it sold out early.