Opportunity

To rejuvenate the X-Men for Boss brand by redefining the visual language to match its premium positioning, and to reflect the taste of the target audience. X-Men for Boss is a premium version of the popular X-Men brand, aimed at a more mature, discerning audience.

Result

red worked closely with the ICP team to develop a packaging design that was much more premium and elegantly sophisticated to match the target audience's needs and aspirations. The revised packaging elevated the X-Men for Boss brand's visual language to a more international, sophisticated level.